{"id":1301,"date":"2026-06-08T10:24:47","date_gmt":"2026-06-08T16:24:47","guid":{"rendered":"https:\/\/blog.tooniebet.ca\/ca\/?p=1301"},"modified":"2026-06-17T11:07:16","modified_gmt":"2026-06-17T17:07:16","slug":"hamilton-tiger-cats-tooniebet-partnership","status":"publish","type":"post","link":"https:\/\/blog.tooniebet.ca\/ca\/sports-betting-and-news\/hamilton-tiger-cats-tooniebet-partnership\/","title":{"rendered":"Get hyped! ToonieBet and the Tiger-Cats are teaming up"},"content":{"rendered":"\n

Soft2Bet brand ToonieBet announces a partnership with the Hamilton Tiger-Cats to be the official iGaming partner of the historic Canadian Football League franchise.<\/em><\/p>\n\n\n\n

Toronto, June 4,\u00a02026\u00a0\u2013\u00a0<\/em><\/strong>ToonieBet Ontario, Soft2Bet\u2019s premier online casino<\/a> and sportsbook brand tailored for Canadian players, today announced a partnership with the Hamilton Tiger-Cats, the historic Canadian Football League (CFL) franchise.<\/p>\n\n\n\n

Following the success of the last year\u2019s partnership with the CFL, this new partnership makes ToonieBet the exclusive and Official iGaming Partner of the Hamilton Tiger-Cats, bringing enhanced fan-focused gaming experiences directly to “Ticats\u201d fans across Ontario. <\/p>\n\n\n\n

As part of the fully integrated, multi-year partnership, ToonieBet has secured naming rights for the club level at Hamilton Stadium. The entire suite will be known as the ToonieBet Club, featuring visual branding, activation spaces, fan giveaways and contests, creating a premier destination for VIPs and suite holders. <\/p>\n\n\n\n

Additionally, fans will find ToonieBet co-branded signage throughout the stadium and have opportunities to participate in game day giveaways and branded activations. This collaboration builds on ToonieBet\u2019s successful partnership with the CFL, following its tenure as the league\u2019s Official Sports Betting and Online Casino Partner during the 2025 season.<\/p>\n\n\n\n

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\u201cProviding Canadians with the best possible iGaming experience means meeting fans where their passions are, and we are proud to partner with a historic franchise like the Hamilton Tiger-Cats,\u201d <\/em>said <\/em>Daniel Madmon<\/em>, <\/em>Head of Canada <\/em>at ToonieBet.<\/em> \u201cAligning with a team of this stature is a strategic move that reinforces our brand as a platform built specifically for Canadian sports fans.\u201d<\/em><\/p>\n\n\n\n

The Hamilton Tiger-Cats are 15-time Grey Cup Champions and one of the CFL’s most recognized franchises, with a 150-year history in the city and a loyal fanbase that spans the Hamilton region and beyond. <\/p>\n\n\n\n

By joining forces with such a storied organization, ToonieBet aims to celebrate historical moments while introducing modern, interactive ways for fans to connect with their favourite team on game day.<\/p>\n\n\n\n

\u201cWe are excited to welcome ToonieBet to the Hamilton Tiger-Cats family,\u201d said Kyle Lohnes, Vice President of Partnerships & Retail at Hamilton Sports Group, Tiger-Cats. \u201cThey share our focus on delivering engaging, fan-first experiences, and together we look forward to delivering unforgettable moments at Hamilton Stadium and across our digital platforms.\u201d<\/p>\n\n\n\n

This announcement with the Hamilton Tiger-Cats marks ToonieBet’s third major Canadian sports partnership over the past year, strengthening its presence in the Canadian market. The rapid expansion underscores Soft2Bet\u2019s long-term commitment to the Ontario market, with a focus on localized content and strategic alliances that resonate with Canadian sports enthusiasts.<\/p>\n\n\n\n

About the Hamilton Tiger-Cats<\/strong><\/h3>\n\n\n\n

The Hamilton Tiger-Cats are a professional Canadian football team based in Hamilton, Ontario, and compete in the East Division of the Canadian Football League. With 15 Grey Cup championships across Hamilton football history, the club has long been part of the city\u2019s sporting identity.<\/p>\n\n\n\n

About ToonieBet<\/strong><\/h3>\n\n\n\n

ToonieBet is an online casino built for Canadian players, offering a fast, fair, and secure gaming experience. With a commitment to excellence and engagement, ToonieBet delivers premium entertainment for players across Ontario. Players in Ontario can visit https:\/\/tooniebet.ca\/ca\/<\/a> for access to the platform and additional information.<\/p>\n\n\n\n

About Soft2Bet<\/strong><\/h3>\n\n\n\n

Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds more than 22 licenses across 12 jurisdictions.<\/p>\n\n\n\n

For more information on Soft2Bet please visit: www.Soft2Bet.com<\/a><\/p>\n\n\n\n

Media Contacts:<\/strong><\/h3>\n\n\n\n

Soft2Bet: <\/strong>press.office@soft2bet.com<\/a><\/p>\n\n\n\n

FINN Partners: <\/strong>Soft2bet@finnpartners.com<\/a><\/p>\n\n\n\n

Feature image courtesy The Canadian Press\/Peter Power<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Soft2Bet brand ToonieBet announces a partnership with the Hamilton Tiger-Cats to be the official iGaming partner of the historic Canadian Football League franchise. Toronto, June 4,\u00a02026\u00a0\u2013\u00a0ToonieBet Ontario, Soft2Bet\u2019s premier online casino and sportsbook brand tailored for Canadian players, today announced a partnership with the Hamilton Tiger-Cats, the historic Canadian Football League (CFL) franchise. Following the […]<\/p>\n","protected":false},"author":12,"featured_media":1302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[89,64],"tags":[93],"class_list":["post-1301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football","category-sports-betting-and-news","tag-football"],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.tooniebet.ca\/ca\/wp-json\/wp\/v2\/posts\/1301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.tooniebet.ca\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tooniebet.ca\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tooniebet.ca\/ca\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tooniebet.ca\/ca\/wp-json\/wp\/v2\/comments?post=1301"}],"version-history":[{"count":0,"href":"https:\/\/blog.tooniebet.ca\/ca\/wp-json\/wp\/v2\/posts\/1301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tooniebet.ca\/ca\/wp-json\/wp\/v2\/media\/1302"}],"wp:attachment":[{"href":"https:\/\/blog.tooniebet.ca\/ca\/wp-json\/wp\/v2\/media?parent=1301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tooniebet.ca\/ca\/wp-json\/wp\/v2\/categories?post=1301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tooniebet.ca\/ca\/wp-json\/wp\/v2\/tags?post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}